Every important decision
begins with understanding people.

NYMM is an intelligence and strategic advisory firm powered by AI. We combine behavioral psychology, relationship intelligence, and foresight to help you understand the people behind every opportunity, negotiation, partnership, and investment — before you walk into the room. In Arabic, English, and French.

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The Context

The advantage just moved.

AI just made speed cheap. The work that took a team now takes a tool — and the leaders who move first pull ahead.

  • A $200-a-month AI tool now does what a $20,000-a-month analyst did in 2022.
  • Work is starting to be judged by what gets produced, not hours put in.
  • This region wants AI as much as anywhere on earth — and is the least evenly ready for it.

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What changes for you

Every market plays by its own rules. We know which.

You walk into the board meeting knowing exactly where you stand in each market you operate in. No more guessing from global research that never tells you what to do here — just a clear read on what's coming and what to do about it.

Every market, its own rules

Each country has its own law, its own regulator, and its own fines. What passes in one is a violation next door, and there is no shared rulebook to fall back on. One playbook won't cover it — you need it country by country.

How this region actually buys

Family groups buy through relationships built over decades, not tenders. They trust named people, discretion, and showing up in person — in Arabic, the right way. And they commit in steps, not one big signature.

Advice that answers only to you

The big firms are tied to the software they resell, which quietly bends their advice. We sell no software and take no commissions — so the only interest we serve is yours. Build that relationship now, and it compounds for years.

Where we create value

Understand the people behind every decision.

The intelligence that creates real value is rarely in one place. It has to be discovered, connected, and understood in the context of people. This is where we help.

High-Stakes Engagements
Before you meet a CEO, minister, regulator, board member, investor, or family principal, we help you understand the people behind the meeting — the stakeholder dynamics, the behavioral read, the message, and which of your people is best placed to carry it.
Strategic Growth & Market Expansion
Entering a market, building partnerships, expanding your network, or raising capital takes more than access — it takes understanding. We map the relationship pathways, the influential stakeholders, and the high-value opportunities that accelerate real engagement.
Behavioral Intelligence
Every audience thinks differently. We combine psychology with AI to show how people evaluate information, build trust, respond to change, and decide — so your negotiations, messaging, and engagement actually resonate.
Intelligence & Foresight
Our AI continuously connects trusted sources to surface emerging trends, stakeholder movements, policy developments, and competitive shifts — before they become widely recognized. Learn more
Decision Confidence
Before an announcement, negotiation, investment, acquisition, or fundraise, we challenge the assumptions, anticipate how stakeholders will react, and weigh the alternatives — so you decide with confidence, not hope.
AI Visibility
As AI becomes the gateway to information, you have to be visible to it. We position you so ChatGPT, Claude, Gemini, and Perplexity recognize, understand, and recommend your expertise when decision-makers are searching.
How we think

Four perspectives on every engagement.

The right insight, at the right moment, through the right person, can change the outcome of a negotiation, unlock an investment, or open a door that once seemed out of reach. We get there by bringing four views together on every piece of work.

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People

Understanding motivations, influence, trust, relationships, and how decisions really get made.

Information

Collecting, validating, connecting, and interpreting the signals that matter, from many trusted sources.

Artificial Intelligence

Accelerating the analysis, recognizing patterns, and revealing opportunities at a scale people alone cannot reach.

Strategy

Turning intelligence into practical action that strengthens relationships, supports better decisions, and creates lasting value.

The Name Is the Team

The name on the door is the team in the room.

Three principals sign the proposal and deliver the work. No bait-and-switch, no junior staffing models. The people you meet in week one are the people in the room in week twelve. And behind them sits a network built over decades: experts with deep expertise, in the right fields and the right places. Small on the door. Deep behind it.

Co-Founder · Senior Advisor to the President, USEK
Prof. Nehme Azoury

Senior Advisor to the President at the Holy Spirit University of Kaslik (USEK). Over 20 years at USEK across roles from Dean of the Faculty of Business and Commercial Sciences to Deputy President for Research. PhD jointly from Paris XI University and USEK. The institutional anchor: deep Lebanese higher-education experience and a France-Lebanon academic network.

Co-Founder · Director SCRO & Associate Professor, USEK
Dr. Madonna Salameh Ayanian

Director of the Strategic Corporate Relations Office at USEK and Associate Professor. Directs the MBA in HR with Panthéon-Assas Paris 2. Designed and co-led USEK's Executive Program in Business Strategies and Performance with Carlos Ghosn. Chairwoman of the Committee on Culture, Education, and Media at Lebanon's National Commission for Lebanese Women. Babson and GWU executive credentials.

Co-Founder · Beirut & Washington, DC
Michael Joseph

Two decades architecting the operating systems that translate frontier AI into institutional action. Practice areas: sovereign advisory, defense and national security, AI commercialization, and family-enterprise transformation across the Gulf, Lebanon, and the United States. Catholic University of America (MS Management). Works across English, French, and Arabic.

Why NYMM
Read it before you book it

Read the Point of View.

The fastest way to know whether NYMM fits the work you have in front of you is to read what we believe and how it applies to your jurisdictions.

Read the Point of View
"The right insight, at the right moment, through the right person, can change the outcome of a negotiation, unlock an investment, strengthen a partnership, or open a door that once seemed out of reach. That is where we create value."
From the NYMM Point of View
How We Work

Trilingual delivery. Beirut and on the ground across the region. Discretion as default.

We do not publish client logos without permission. Most of our work happens at boardroom level. If you found us through a referral, that is by design.

Built-To-You Pledge
NYMM builds software that fits how your business already runs. We do not make your business change to fit our software. We hold no reseller agreements and take no payment from any platform we recommend. Our recommendations stay clean. This pledge is renewed each year and published here.
Current commercial relationships with platform vendors: None.
Read the full pledge and engagement mix audit
Common Questions

What to expect from NYMM.

NYMM gives leaders a decision advantage. We read the people and audiences that decide an outcome and design the approach that lands with them; we surface what is coming across every angle with a scored, on-the-record track record; we open access to specific networks and originate the right relationships; we pretest a message or a move before it is committed; and we advise on AI strategy and governance, vendor-neutral, against each market's regulator. We do not write code, license software, or take revenue share from any platform. When you no longer need us, the engagement ends.

A four-week, fixed-scope engagement. Week one: environmental scan across technology, regulatory, competitive, and geopolitical horizons relevant to your sector and geography. Week two: scenario architecture and risk-probability mapping. Week three: strategic implications and decision points surfaced. Week four: 90-day CEO action plan with implementation intentions, delivered in Arabic and English. One named founder on every session.

It means we have no software revenue to protect. NYMM holds no reseller agreements with AWS, Azure, Google Cloud, Anthropic, Oracle, or any LLM provider. We do not display partner badges. We do not earn a margin on software you license. We assess platforms on fit for your organization, your data-protection obligations, and your sovereign-stack requirements, then we give you our recommendation and you decide. We publish our engagement mix annually so you can verify our neutrality.

Yes. Our base is Beirut. We deliver across Europe, the Middle East, and Africa as the work calls for it. Most engagements involve founder travel to the client's location, because boardroom advisory does not work over video. We handle each country's rules separately -- Saudi, the UAE, Qatar, Bahrain, Kuwait, and Oman each have their own law and their own regulator, and the details that trip companies up are different in every one. We map them country by country, not as one region.

Productized sprints are fixed-fee. The CEO Foresight Sprint is a defined four-week scope with a published price. Longer strategy and capability-building engagements are scoped and priced at the discovery call. We do not bill by the hour. We are not the cheapest on the compliance-heavy work, because cheap advice there gets expensive later. Contact us to receive the current sprint pricing schedule.

The right information tells you what is happening.
Understanding people helps you shape what happens next.

Start a conversation, or read our Point of View. Either one will tell you quickly whether we're the right firm for you — and there's no pressure either way.

Start a conversation Read the Point of View