About

The founders are the contract.

You are reading this because someone in your network told you about us, or because the work we publish made you curious. Both routes are by design.

Vision

Ahead of every wave.

Mission

What we are here to do.

NYMM helps leaders across Europe, the Middle East, and Africa understand the people behind every important decision — every opportunity, negotiation, partnership, and investment. We give CEOs, boards, family businesses, and public institutions the behavioral insight, the relationship intelligence, the foresight, and the AI to read who is really shaping an outcome and how to move it. The founders who sign the proposal deliver the work. We do not name our clients.

And we measure success one way: our clients ride the next wave without us.

References are shared in person, with client consent.

Values

Five values. Each one already built into how we work.

Foresight

We look ahead before we act.

Fit

We shape the work to the client. Never the reverse.

Discretion

What happens in your boardroom stays there.

Accountability

The founders who sign are the founders who deliver.

Independence

Clean advice. No platform pays us. Clients who outgrow us.

Why We Built This

The name on the door is the team in the room.

NYMM is a small firm by design. The principals who sign the proposal are the ones who do the work — no bait-and-switch, no junior staffing. When you engage NYMM, the name on the door is the team in the room. That is not branding. That is the structure of the firm.

And the principals do not work alone. Behind the firm sits a network built over decades: experts with deep expertise, in the right fields and the right places. We bring them in when your work needs them, under our accountability and our discretion. Small on the door. Deep behind it.

NYMM does not market widely. The work moves through referral, board recommendation, and the slow recognition that the firm you actually want is the one that does not pitch.

We founded NYMM after watching the same pattern repeat across Lebanon and the Gulf. Boards bought AI strategies from firms that did not speak Arabic and did not know the local rules. Family conglomerates spent millions on platform contracts before deciding what their people were supposed to do differently on Monday morning. Ministries published AI roadmaps that read as if they had been translated from a London slide deck. The frameworks were not wrong. They were just not for here.

We started NYMM on a simple bet. AI just made speed cheap, and when everyone can rent the same intelligence, having it stops being the advantage. What still decides an outcome is understanding people: who influences it, who earns trust, who opens the door, when to move. The firms that win the next decade across our region will not be the ones that bought the most expensive AI platform. They will be the ones who read the people behind every decision better than anyone across the table.

So we built a firm around that. We combine behavioral psychology, relationship intelligence, foresight, and AI to help you understand the people who shape your most important decisions. AI is one of the tools we use, not the thing we sell. The people you meet in week one are the people who deliver in week twelve. We publish our thinking in Arabic, French, and English, because the people who are right for us read it and recognize themselves.

Our names are on the proposal. Our names will be on the engagement. That is the contract.

The Founders

Three people. One commitment.

NA
Co-Founder
Prof. Nehme Azoury

Bio to be added before launch.

MA
Co-Founder
Dr. Madonna Salameh Ayanian

Bio to be added before launch.

MJ
Co-Founder
Michael Joseph

Bio to be added before launch.

Structural Commitments

What we commit to, in writing.

These are not marketing claims. They are structural rules that govern how NYMM is built and how it operates.

Built-To-You Pledge
NYMM builds software that fits how your business already runs. We do not make your business change to fit our software. We hold no reseller agreements and take no payment from any platform we recommend. Our recommendations stay clean.
Current commercial relationships with platform vendors: None.
Status renewed annually. Last confirmed: 2026.
Founder-on-the-Engagement Pledge
Every NYMM engagement is delivered by a named founder. You are never handed off to a junior team after the kickoff call. The person you meet in week one delivers in week twelve.
If this commitment is broken at any point in your engagement, you have the right to terminate without a cancellation fee.
Capability-Transfer Commitment
NYMM measures and publishes capability-transfer milestones from every engagement. Our commercial model is designed to end engagements, not extend them.
Metrics tracked from engagement one: time-to-self-sufficiency; percentage of clients off retainer within 12 months; percentage of clients who decline renewal.
Numbers publish as data accumulates. Tracking live from launch.
Discretion Pledge
We do not publish client logos, names, or case studies without explicit written permission from the client. Most of our work happens at boardroom level. Discretion is the default.
If a client chooses to be named in a case study, that is their decision. It is never ours.
Annual Audit

Sovereign-Stack Engagement Mix Audit

Once a year, NYMM publishes the list of platforms used across all client engagements in the past 12 months. This proves the Built-To-You Pledge holds.

2026 Annual Audit

First audit will be published after the first 12 months of operations. Check back in Q2 2027.

Platform stacks NYMM is qualified to assess: AWS Bedrock me-central-1, Azure OpenAI UAE North, Google Cloud Vertex AI, Oracle OCI, Anthropic Claude API, G42/Core42 Greenshield, Otech Oman, HUMAIN Saudi Arabia, Meta Llama, Mistral, ALLaM.

If this is the firm you have been looking for, the next step is a conversation.

No pitch deck. A 30-minute call with a founder. That is how every NYMM engagement starts.